Baltimore City required a digital space where residents could easily comprehend, participate in, and engage with the extensive plan to combat HIV. Enter End HIV Baltimore, a brand born with the singular mission of becoming Baltimore’s go-to platform for all things HIV-related. Its core objective is to encourage open conversations about HIV, facilitate accessible testing, provide resources for care and HIV/AIDS tools, and promote HIV/AIDS prevention.

My role involved developing a brand and brand strategy to reimagine Baltimore’s Ending the HIV Epidemic plan. The aim was to empower the Baltimore City Health Department and the CDC by creating a platform that authentically gathers community feedback, raises awareness about available resources, and actively engages the city in discussions about HIV and its prevention.

In crafting the End HIV Baltimore brand, my strategic approach went beyond aesthetics. I aimed to establish a brand identity that not only resonates with the community but also serves as a catalyst for positive change. The resulting brand and strategy foster a sense of empowerment, encouraging Baltimoreans to actively participate in the dialogue surrounding HIV, while simultaneously providing accessible resources and tools.

End HIV Baltimore is more than a brand; it's a dynamic force driving community engagement, awareness, and action towards ending HIV in Baltimore.