In the dynamic collaboration between Sydney Dake, Co-founder and Product Visionary, and Dexter Dake, Co-founder, and Chief Creative Officer at Dakotomy, the groundbreaking venture Gntl emerged, introducing a radical and minimalistic approach to beauty. As a creative leader for this project, I spearheaded and collaborated with a talented team to craft the brand identity, produce a captivating brand anthem video, design an impactful ad campaign, develop the website, and more, all echoing the profound ethos, "All you need is less."

In my role as the project lead, I curated every aspect of Gntl's visual and communicative identity. From the inception of the brand identity to the creation of a visually striking brand anthem video, I ensured a seamless fusion of creativity and strategic messaging. The ad campaign, meticulously designed under my guidance, encapsulated the essence of "All you need is less," conveying Gntl's commitment to minimalism and simplicity.

The website, a digital canvas for Gntl's minimalist philosophy, was conceptualized and developed to not only showcase the brand but to immerse visitors in a seamless and aesthetically pleasing user experience. Every element of this project was meticulously crafted under my direction to convey the elegance and power of simplicity in beauty.

My role as a creative force behind Gntl was not merely about design; it was about creating a narrative that goes beyond aesthetics, capturing the essence of the brand's philosophy. The resulting cohesive visual and experiential identity stands as a testament to the transformative power of a radically minimalistic approach to beauty.