In undertaking the mission to revamp the Baltimore vs COVID Out-of-Home (OOH) and digital campaign, I took a strategic approach that extended beyond conventional methods. Recognizing the importance of authentic representation and community engagement, I proactively secured collaboration with local popular artists, musicians, pillars in the community, and small business owners. Their narratives became the heart of the campaign, ensuring that the messages were not only accurate and informative but also deeply rooted in the experiences and voices of the community.

These influential figures played a pivotal role in shaping the campaign's narrative. By centering their stories, struggles, and triumphs, we crafted compelling copy that resonated authentically with the target audience. This collaborative effort served not only to amplify the campaign's reach but also to establish a sense of trust and relatability among the community.

The inclusion of local artists, musicians, and community leaders in the campaign not only lent credibility but also created a powerful platform for diverse voices to be heard. By intertwining their narratives with the overarching message about COVID-19 and vaccinations, we ensured that the campaign spoke directly to the experiences and concerns of young Black men in Baltimore.

This holistic and community-centered approach became the driving force behind a campaign that was not just about disseminating information but also about building bridges, fostering trust, and empowering individuals to make informed decisions. The success of the revamped Baltimore vs COVID campaign is a testament to the transformative impact that can be achieved through collaborative storytelling and community engagement.